Cases

These are sample cases built on real e-commerce project experience: work with product catalogs, category structure, metadata, structured data and technical SEO. The exact numbers are left out on purpose, because inventing them would be the opposite of the honesty this site is about.

Audit

E-commerce SEO audit for a flower delivery website

Problem

A large catalog site was losing potential traffic to technical issues and thin, duplicated page content.

What was checked

Crawlability, indexation and duplicate URLs
Titles and descriptions across the catalog
Category and product page structure
Core Web Vitals and page speed

What was improved

A prioritized fix list, from indexation blockers down to on-page copy
Cleaner metadata patterns for categories and products
A plan to consolidate duplicate and thin pages

Business impact

The team got a clear order of work: what to fix first to recover crawl budget and rankings, and what could wait.

On-page

Product page optimization and metadata structure

Problem

Product cards competed with each other and lacked a consistent title, description and heading structure.

What was checked

Title and description templates at scale
Heading hierarchy on product pages
Internal links between related products
Structured data for products

What was improved

A repeatable metadata template for hundreds of products
A cleaner heading structure that matches search intent
Product schema so listings can show richer results

Business impact

Product pages became easier for Google to understand and index, with a structure the team can reuse for every new product.

Technical

Technical SEO cleanup for indexation and structured data

Problem

Important pages were not being indexed reliably, and structured data was incomplete or invalid.

What was checked

Robots rules, sitemaps and canonical tags
Index coverage in Search Console
JSON-LD structured data validity
Redirect chains and broken links

What was improved

Fixed canonical and indexation signals for key pages
Valid structured data that passes rich result tests
Cleaner redirect and internal link paths

Business impact

Search engines could crawl and index the right pages without wasting budget on duplicates or dead ends.

Your site is different, but the method is the same: find what holds it back, fix it in the right order, and build structure that keeps working.

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